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Promoting your channel with a booth!

This weekend was the first annual Central City Comic Con. Being the owner of a YouTube channel called Comic Shop TV, I was invited to attend as a special guest. Usually when attending these kinds of shows I will make cosplay videos involving VFX but this being the first year of the convention, we opted to have a booth instead. There were some things we didn’t consider when going this route and other things we really hit the mark on when attending. First, we didn’t have enough signage. That was the big one. The booth was bigger than we had anticipated. It didn’t help that we also had a corner section, so there were two tables to fill up instead of one. The other thing we didn’t consider was the amount of people. We had estimated about 800 people would show up to the con. But when it was all said and done, we heard reports of 2,500 people attending. Here are some tips on using a convention booth to promote your YouTube channel.

1. Video Display: You need a way to present your channel. We set a computer to play over 20 minutes of our most recent content. The videos ran on a loop and at one point a crowd of 14 people were crowded around the booth. There was even a child who watched close to four hours of our videos and was able to tell when his favorite part was coming up on the video.

2. Hand Outs : We brought stacks of cards and placed them in front of the computer monitor so people could pick them up to subscribe or watch more of our the channel’s videos if they decided to.

3. Make subscribing extra worthwhile: We held a raffle for those who wanted to subscribe to the channel. We gave two additional tickets to those who also liked the Facebook page and followed on twitter. Anyone who showed up to the booth that was already subscribed was automatically given a ticket without any additional work. Value your subscribers and they should be rewarded as part of the community you have built.

4. Get help: A single person should not run a booth all day. Having a second or third person will help when needing to get food, run errands or take bathroom breaks. The YouTuber Parejeda came to help me out during the two day convention. She even cosplayed as Harley Quinn from Batman for one of the days, so a lot of people stopped to take photos and in turn asked about the purpose of the booth. She was even able to get people to subscribe to her channel when they went to subscribe to Comic Shop TV. sample_booth2

5. Easy to read advertising for your channel: Every convention we have attended so far, we have been given a small table that our banner could comfortably fit on. The tables at CCCC were fancier being pre-dressed. We didn’t have hooks for the banner on the backdrop, so we taped it to the extra table we had then placed light sabers on it. Why light sabers you ask? To have light saber fights of course!

A last note about running a booth, ditch the booth chairs… When you’re sitting down, you can look tired, bored or unapproachable. The whole reason you have a booth in the first place is to interact with people who have either subscribed or might be subscribing in the future. When you’re moving around you will seem friendlier.

Article Written by Eugene Capon, Art Director Press Play | CaponDesignTV and ComicShopTV

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Chris Pirrilo interview at Vloggerfair 2015

Its always good to chat with founders of events like Vloggerfair. Chris Pirillo, founder of Vloggerfair, informed us about the event, what inspires him and the future of Vloggerfair.

Article Written by Eugene Capon, Art Director Press Play | CaponDesignTV and ComicShopTV

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How to become a member of the press

Did you know that anyone can be a member of the media or press? Journalism is simply the act of disseminating news to the public and the term can apply to anyone. All you have to be is either a reporter or a writer for a publication. Many journalists start their journey by writing for a personal blog building their brand or covering stories by their computer web camera and sending it out by a video platform. As the growth of the information age, it has been increasingly harder for people to tell who actually fits into the title and who doesn’t, which is great for people looking to jump into this area of content creation.

Though I am not a lawyer, I will tell you there are ethical responsibilities to identifying yourself a journalist or part of a media outlet. First off when you publish your content you have to only publish the truth. This is part of the first amendment Clause that protects the right of individuals to express themselves through publication and dissemination of information, ideas and opinions without interference, constraint or prosecution by the government. If you publish something that makes fun of your subject it has to be in such a way it can be identified as satire, otherwise you’re slandering which is illegal.

Being a member of the media or press does have its perks. Often at big events, there are reserved special sections at the front or free passes for members of the media at conventions.  Heck you could hit up VIP parties via twitter and ask if you could send a vlogger to cover the event. (It helps if you have a following on a major platform.) In fact, several years ago I did just that to get into a Funimation party with an open bar during Sakuracon. We were escorted by security into the VIP area where we were able to meet many of the people who worked at Funimation as well as other people who were seen as VIP. It’s great for networking, creating content for your channel and the ability to align your name with bigger brands with established followings.

To help you identify yourself as a member of the media it helps to have a badge and business cards stating so. There are claimed accredited associations you can go through that will charge you upwards of $200 for a card with their logo letting people know that you are a member of the media. You can also just have a badge printed up which is what most outlets do.  To help you with this process we have made 3 FREE mock up Press Badges. You can use these or you can design your own.badgesStep 1: Download the PSD file package of your choice.
Step 2: Edit the information on the badge template for your channel.
Step 3: Print one or both sides of the press badge off. Use a thicker card stock for the print.
Step 4: Cut the sides out to match the same height. If you need to, use double sided tape to hold them together and cut the sides of the cards together so the line up even.
Step 5: Look at the front of the badge. Where you see a white circle, punch a hole through the cards.
Step 6:  Laminate the badge.
Step 7: Cut the plastic off the outside of the badge but leave enough area for the plastic to stay together.
Step 8: Punch a smaller hole back through the original hole before we laminated the badge.
Step 9: Put a lanyard in the hole and wear it.
If you download the template, be sure to share the article on Twitter, YouTube or Facebook. Thanks!

Design 1 | Design 2 | Design 3

Article Written by Eugene Capon, Art Director Press Play | CaponDesignTV and ComicShopTV

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YouTube Conventions

If you’re like us, then you probably attend conventions for your various passions. There are almost too many conventions for video games, movies, comic books and whatever you might be into. I’ve actually been on tour for my own channel and have had very few free weekends because of it, often skipping out on one convention or trade show for another.  But if you are a YouTube fanatic then your search is a little more refined. Here is a list of the top YouTube oriented conventions you should go to.

VloggerFair

Who is this for? Vloggers in general

Though this convention is relatively new (3 years old as of 2015), it’s geared more toward youtubers with a personal vlog presence. Started by Chris Pirillo, also known as the face of the content network Lockergnome, Inc., the show is mostly made of local youtubers from the Seattle Area but don’t let that stop you from attending. Vloggerfair has also hosted many bigger youtubers including Ijustine, Shay Carl, ItsjudysLife and Tyler Oakly. The area happens to have a wide variety of talent that attend the event. Also, oddly enough Vloggerfair has an older brother called GnomeDex which was more technology oriented and may be making a return after this year (it was discontinued in 2011).

Vidcon

Who is this for? Fans of popular YouTube

If there is one destination every Youtuber should go, it’s Vidcon. It’s the mac daddy of all YouTube conventions and they know it. It was started in 2010 by Hank and John Green better known as the YouTube channel “VlogBrothers”, Vidcon had grown to host almost 20,000 people both professionals and fans alike. What makes this convention unlike the others on the list is the fact they offered a series of programs to help smaller youtubers connect with bigger ones in a mentorship program

 

Playlist Live

Who is this for? Youtubers who want to see creators or party down

Playlist Live is one part convention, one part concert. With two locations (Orlando, FL & Washington, DC) you now have options if you want to attend. These three days events were made to always have some sort of activity going on during convention hours with Friday being business day while Saturday and Sunday have more relaxed activities.

 

Buffer Fest

Who is this for? Film makers or fans of youtubers making films

While the other conventions on this list act more like a er… conventions, Buffer Fest is set up like a film festival. So if you’re watching YouTube videos that last 3 minutes long but want to end up like Joss Whedon directing the Avengers, you should attend. This event focuses on the longer form content from the same content producers that you would see at the other events but have decided to take a more serious approach. Buffer Fest offers two types of presentations during the three day event, Genre screenings and creator screening.  The next one will be in October in Toronto. (The Hollywood of Canada.)

Article Written by Eugene Capon, Art Director Press Play | CaponDesignTV and ComicShopTV