Let’s face it, making videos of the daily activities of a single person or group is one of the easiest types of YouTube videos someone can make. Most of the time you are just a talking head explaining about what is happening or about to happen. But to be successful at it takes practice and understanding of the craft itself. Here are 7 rules to help you as a vlogger.
Change up your location:
No more than 20% of your video should be set in your home… Unless your channel is specifically about you being in your home. For instance maybe you make travel vlogs and a big part of your journey is being inside your RV or maybe your video is about you fixing up a new house you just bought.
Set an agenda:
Go to events or make things happen. Try to make an agenda for every video. This maybe a little harder for daily vloggers but your viewers will appreciate it more. Is there a cool new restaurant opening up? Vlog it. Is there a town parade down the street? Vlog it? Are you hiking up a mountain? Vlog the journey to keep it interesting.
Put things into context:
Start every video with an intro and outro. Every video should have an introduction so the viewers, whether it’s their 1st time or 100th time seeing you, be sure to reference to your channel. It might also be helpful if you include the date or day of the week so they know when the video has taken place.
Plan to growth:
Cross Pollination will help you grow. Showing up in other people vlogs or you inviting vloggers into yours will help you grow and share audiences. Since there are more vloggers in the US than you have on your Facebook friends list, it should be easy to find other vloggers to be friends with. Plan fun days with some other vloggers as you go do fun things or challenges. Don’t strive for the vlogger in the area with a million subscribers unless you also have a million subscribers too. Look for other vloggers with an audience size similar to yours.
Composition and timing are important:
Change up your composition. Every shot doesn’t have to be from the view point of a selfie stick or you holding your camera out as you’re talking to it. Learn to take some B-roll. Learn the rules of thirds. Add some shots that don’t have anyone talking in them. Most of all keep your shots short and sweet.
Focus on making videos, not getting discovered:
How to get discovered on YouTube? Make videos! I often get vloggers coming into my office complaining that they “haven’t been discovered yet”. But when I check out their YouTube account they have less than 25 videos up. Even if they put up the right tags, interesting headlines and cool thumbnails they still might not get seen simply because they haven’t made enough content. Imagine trying to fill up a swimming pool with water but each video is worth about the thimble worth of viewership liquid. The best way to get “discovered” is to make lots more. Want a big audience? Try making 500+ great videos.
Love what you do, don’t expect others to:
So here is the hardest rule(or at least in my opinion) to swallow. No one will love your videos more than you will. It’s tough when no one watches your videos when you first start but it shouldn’t be about getting views or subscribers but making something that brings you joy. YoutTube is a community and we are all working hard to get views. But unless you love what you do it won’t be worth it.