What should my YouTube channel be about? | Youtube 101

Unless you have a crystal clear idea of what kind of channel you are developing, it may be overwhelming to think about all the different kinds of content you could be making. What is your brand? How often are releasing videos? What is the content? Who is your audience? These are all things to consider when starting your YouTube channel. I recommend taking a sheet of paper or opening up an excel spread sheet and coming up with 52 video ideas that you would be excited to make. One that bring value to you or the people you plan on building your community with. The idea is to have a clear understanding of what you want to accomplish in your first year of YouTube. Whatever the majority of the video ideas are about is what your brand and channel are going to be. Plus you won’t run into having nothing planned until you run through this list. If you already have a channel, you should still do the exercise and it may give you focus in what you are doing long term with your youtube channel.

Article Written by Eugene Capon, Art Director Press Play | CaponDesignTV and ComicShopTV

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